By 1998, the company had worked with licensing firm 4Kids Entertainment and its head of production Norman Grossfeld several times. John Siegler worked as the head writer and producer of production company Rave Music, led by CEO John Loeffler, which produced jingles and theme songs for commercials and television shows. Watch the Original ‘Pokemon’ Theme Singer Give It a Go in 2016 Stories from the New York Times and Los Angeles Times, respectively, reported that Nintendo had spent $20 million on publicity (four times its usual outlay) and promised $5 million in television advertising to stations carrying the show ahead of its debut.īefore it could infiltrate America though, Pokémon needed a theme song. The franchise, already wildly successful in Japan, was being prepared for an American introduction, starting with the translation and editing of the Pokémon show and its characters into English. In 1997, no one in the West knew what a “Pikachu” was. Despite its notoriety and global success, some of the theme’s key players - including singer Jason Paige, who ended up in litigation over what he considered unfair compensation - have been left behind along the way. The song’s back story, as colorful as it is, is more about icy corporate efficiency than the glowing, motivational tale its lyrics suggest.
And the current Pokémon Go craze, despite not including the theme in its marketing or gameplay, boosted the song’s Spotify streams by 362 percent around the world the week after the game’s release (July 6). But, by virtue of it being the original - not to mention that memorable motto in the song’s hook - it’s far and away the most famous.
In the vast web of Pokémon - which includes thousands of products licensed to 400 companies in well over 100 countries worldwide, adding up to a global value of some $45 billion, according to data from The Pokémon Company in Japan - the original “Pokémon Theme” is one of dozens of songs related to the franchise. Original 'Pokemon Theme' Singer Releases Unofficial 'Detective Pikachu' Theme Song
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